3This shocking and harrowing campaign from PeTA features model and presenter Ashley and is making a bold and poignant statement about wearing fur.

Although shot in a studio in Fulham, the impact of this image is not lost and the talents of photographer Ruth Rose are strangely stunning.

The idea behind the image is to campaign against the fur industry, specifically Harvey Nichols who have lifted their ban on selling fur. Printed on billboards near to Harvey Nichols stores and included in print press, the image has unsurprisingly caused a stir in the fashion world!

“The fox wasn’t real – it’s head and feet were but the body was plastic, thankfully!” says Ashley.

See Ashley’s full profile here.

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