As part of Virgin Active’s sponsoring of both Tough Mudder and The Colour Run 2016, they’ve recently launched these fun #discoveryourdirtyside campaign shots featuring gorgeous SR actress and model Kim Treacy. The shoot was filmed at Spectrecom Films by Micheala Lowe and photographed by Danny Fitzpatrick.
As you can imagine, it was a very messy day for Kim who although admits it was great fun to start with, by the end her hair was stained and she was encrusted with coloured powder! See the behind the scenes video below.
“I had to stand in front of the camera as two people stood either side of me with lots of different colour powders and threw them into my face (they had face masks and goggles on I might add!) I had to shower 7 times, then go back into hair and makeup and start again, it WAS fun at the start, but by the end of it I had powder everywhere – even up my nose! And my blonde hair was starting to turn green!
When we wrapped I had completely forgotten to bring a change of bottoms, thank god I had driven to the studio as I drove home with a scarf around my waist….I’ll never forget this job as long as I live!”
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